App Localization: What languages should my app use?
There are several occasions where app users rate an application in the App Store with a good score, but they highlight a language-related concern: the
Berba’s app and mobile translation service for iOS and android is the faster and affordable way to localize your app and success globally. Get an instant quote by filling out this form.
With over 2.7 billion smartphone users across the world, and over 5 million apps available for download in the Google Play and Apple App Store, it’s no surprise that the mobile app industry is thriving. App usage and smartphone penetration are still growing at a steady rate, and it does not seem to slow down in the foreseeable future. Whether they are apps for shopping, messaging, or gaming, users download and enjoy them internationally.
Although the number of downloads is important when measuring the success of an app, there are more crucial values, such as how long it remains on a phone or the time spent on that app. 90% of users’ time on their mobile phones is spent using apps, but most of them are downloaded and then removed in a matter of minutes. This is where the localization of your app comes into play as a differential factor.
At Berba, our specialised team of translators localises the content of your app or mobile and adapts it to the culture and expressions of any country.
In the smartphone industry, manufacturing often takes place in a different country than design and selling. Many components have to be localized to match the user’s language preference for their device, for example local screen titles and settings or local button labels like the “Clear All” button on the filters screen.
Mobile and app guides and user manuals have to be translated to ensure they are correctly installed and used properly in any language. Not adapting this type of content can create an obstacle for potential users who do not have the information in their native language.
Promotional videos and tutorials are a pot of gold when it comes to the app industry. They grab the attention of potential users when downloading the app and guide the user through the different functionalities of the app. Limiting this content to a single language excludes a wide range of potential markets around the world.
Did you know that by localizing your app you can generate up to 26% more revenue and 128% more downloads? At Berba, we adapt the content of your app to the language and culture of the countries where you want to release it.
Apps don’t have physical barriers to entry in different global markets. Why should language be a barrier? Our extensive network of translators located in 24 time zones and many countries localises both the description of the app in the App Store and all its content to ensure an excellent user experience.
Please contact us and request a personalised translation quote. Our specialized team of translators in apps and mobile will start working on your texts in seconds. We have two types of rates:
GENERIC CONTENT
Social media posts, user reviews, emails, informal content…
SPECIALISED CONTENT
Legal documents, technical terms, advanced product description, SEO content…
Appsamblea is the app designed to put an end to the traditional voting systems. It enables verified and unalterable votes to be cast thanks to an online voting system encrypted with Blockchain. They asked us to translate their app, which was aimed at organisations of any kind, into two languages. Appsamblea emphasised our speed and good communication throughout the entire process, and they have ranked us as the best translation service they have ever used.
We have more than 700 language combinations and 11 specializations on our platform.
Our translators don’t need to be their own marketers, financial analysts or service agents. That's why our price is 30% lower than the industry average.
Our practically unlimited base of native translators located in 24 time zones allows us to process massive projects in a fraction of the time.
A personal PM manages your translation project and ensures that your document is delivered by the established date and time.
Guaranteed, consistent quality thanks to systematic audits between translators.
View the status of your translation during every step of the process from the client portal.
There are several occasions where app users rate an application in the App Store with a good score, but they highlight a language-related concern: the
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